Overview

Tewo is a digital fintech application designed to simplify everyday financial transactions by making it easier for users to send and manage money.

Inspired by the Yoruba word “Tewo”, meaning “to press” or “send money,” the brand captures the simplicity of completing financial actions with just a tap.

The identity was created to represent speed, convenience, and a seamless digital payment experience.

The Challenge

Digital finance platforms often compete in a crowded market where trust, simplicity, and usability determine user adoption.

Tewo needed an identity that would:

• Make digital payments feel effortless
• Communicate speed and reliability
• Appeal to a modern, tech-savvy audience
• Build confidence around financial transactions

The goal was to create a brand that feels as simple as the action it represents.

Brand Concept

The identity is built around the idea of instant connection and effortless movement of money.

The concept focuses on:

Simplicity

Reflecting the ease of completing transactions with minimal steps.

Speed

Representing quick transfers and seamless financial interactions.

Connection

Symbolising the movement of money between people.

Logo Concept

The Tewo logo combines digital symbolism with a modern fintech aesthetic.

The icon features:

Interwoven lines
Representing connection, transactions, and the flow of value between users.

Directional movement
The crossing patterns suggest transfer, exchange, and continuous movement.

Rounded square structure
Creating a familiar app icon shape while communicating stability and accessibility.

The symbol reflects a platform designed to make financial interactions feel natural and effortless.

Colour Palette

Deep Green
Represents trust, growth, and financial security.

Bright Lime Accent
Introduces energy, innovation, and a sense of digital freshness.

Together, the palette creates a balance between reliability and modern technology.

Typography

The typography was designed to feel:

• Simple
• Approachable
• Contemporary

The rounded letterforms support the brand’s goal of making finance feel less complicated and more human.

Outcome

Tewo’s identity creates a visual experience that connects culture, technology, and everyday finance.

The brand transforms the simple act of sending money into a fast, accessible, and memorable digital experience.

My Role
-Product Design
-Brand Strategy
-Logo Design
-Visual Identity Development
-Creative Direction